Gender Trust Gap
Women view data collection and sharig as riskier than men.
AWARE.AI - MATERNAL HEALTH APP
Empowering user privacy, one mom at a time
Designed a user privacy portal experience to address the nuanced privacy concerns of moms using the Aware.ai app.
ROLE
UX Design Intern
Product Marketing Intern
TIMELINE
Nov 2023 - Feb 2024
TEAM
1 Project Manager
1 Lead SWE
2 UX Designers
SKILLS
Product Strategy
User Research
Visual Design
Design Systems
Product Marketing
TOOLS
Figma
Google Suite
Monday.com
Project overview
Beta launch sprint.
I was hired as a UX Design & Product Marketing intern by to prepare for the upcoming beta launch of the app. I worked under the CEO, David Ajoku, along with a small team of designers and a developer through bi-weekly design critiques from ideation to beta-testing.
background
What is aware.ai?
Aware ai is a small tech startup looking to leverage artificial intelligence to create unique virtual communities that inspire powerful support groups among women while proactively connecting them with vital social resources before, during, and after pregnancy.
As a UI/UX Design intern, I executed the customer privacy experience through meticulous research, conceptualization, prototyping and implementation planning. Furthermore, I took ownership of our product marketing strategy.
The problem
post roe v. wade privacy concerns
Following the 2022 landmark case Dobbs v. Jackson Women’s Health Organization which overturned the federal right to abortion, many women became increasingly concerned about how companies handled their sensitive data.
Many moms face a pervasive lack of awareness and understanding regarding the nuanced intersection of health and privacy within the realm of menstrual tracking and pregnancy apps. While existing solutions in the market claim to address these concerns, there remains an unexplored gap in empowering, reassuring, and educating moms about the intricate dimensions of privacy inherent in using pregnancy apps.
Illustration by Chloe Kushman
Aware.ai is looking to reassure users that their data is being handled properly.
However, their current privacy experience does not match their mission due to a lack of acquired user consent & transparency in the privacy policy.
problem statement
How might we educate and empower moms on privacy in the Aware.ai app while ensuring a seamless user experience?
white paper research & competitive analysis
"Only 50% of respondents felt that the benefits they received from online services outweighed their data privacy concerns" - Deloitte
I conducted competitive analysis from 4 competing women’s health apps to understand how they addressed user privacy. Furthermore, I also conducted white paper research to understand the privacy, data sharing and data security policies of other women’s mHealth apps. From that research I found 3 key user insights:
Lack of Consent
Only 16 of (70%) of the 23 most popular women's mobile health apps displayed a privacy policy.
Data Privacy Dilemma
Only 50% of respondents felt that the benefits they received from online services outweighed their data privacy concerns.
the challenge
Breaking news: privacy policies are difficult to read
By their nature, privacy policies are often very long 10-20 page documents that are difficult to read and understand. They have to be to outline nuanced data policies, yet users are left feeling confused and inundated with legal jargon.
With this in mind, I guided my ideation with these questions that a potential user might have when using the Aware.ai app.
Guiding Questions
- How do I learn more about my privacy rights?
- How can I control how my data is collected, managed, and used?
- How can I ensure that my data is confidential?
solutions
Introducing Aware.ai's Privacy Portal
1. How might we simply privacy and enable moms to learn at their own pace?
I created a Privacy Portal that allows moms to look at the most frequently asked questions that others users have regarding their privacy. Creating a shortened form with illustrated figures and photos also helps users better understand the privacy policy.
2. How might we give users more choice over how their data is used and with whom it's shared with?
Drawing inspiration from cookie consent desktop pop-ops, users are now able to toggle on and off what data we collect from them.
3. How might we give users incentives to share their data?
When users share their information with Aware.ai, they expect to get something valuable in return. This exchange allows Aware.ai to offer more personalized experiences that match their interests.
This work is under NDA
If you'd like to see a case study or learn more about my experience at Aware.ai, please contact me.
Send me an emailREFLECTIONS
Adapt to different hats
I embraced the need to wear different hats, adopting a scrappy and versatile mindset to tackle projects that were crucial for the business's immediate needs. For example, in addition to being a UX Designer, I also acted as the company’s marketing manager --creating 25+ posts for their Instagram & Facebook.
Measure your results
I learned to assess the success of my projects through tangible metrics and user feedback. Leveraging metrics allowed me to iterate on and improve upon which posts resonated most with the user.
Communicate constantly
Doing remote work at a startup highlighted how important communication was to succeed as part of a team. I found that regular and transparent communication was not just about sharing progress; it was about ensuring everyone was on the same page. I needed to collaborate with Design, PM, and SDE teams to ensure the success of the upcoming IOS app launch.
Thank you
To David, product manager and CEO at Aware, I learned so much about integrating customer journeys with business needs. Thank you for your constant guidance and mentorship on my career aspirations. You really brought the team together. Another thank you to Leia, Chloe, Yishu, and Spencer! It was a pleasure hearing your insights during our weekly design critiques.
Let's connect!
That’s it! You’ve made it to the end. If you’d like to present any work inquiries or just want to say hello, feel free to email me at mykallebonnevie@gmail.com. I’m always down for a zoom boba chat where we talk about our dreams, our favorite books, and, of course, our plans to take over the world.🧋✨
